Month: March 2008

Hollywood Ahmet Yalcinkaya
Movies

Viral Advertising: Because movies don’t sell themselves.

When I was a kid movies were advertised based on their content. Television spots would tempt you with tales of daring or high adventure. I remember a trailer for the first Indiana Jones movie, Raiders of the Lost Ark. The advertising basically outlined the entire plot of the film so that you the viewer, might know exactly why this movies was going to be exciting (and worth your cash at the box office). “Audiences pack theaters today to answer a burning question, not to see a great movie.”