Zero History by William Gibson

Zero History follows Hollis Henry, former lead singer of the 1990′s band “The Curfew”, who now works as a freelance journalist. Hired by eccentric Hubertus Bigend, Henry discovers the origin of a secret brand.

Zero History marks the second time that Hollis Henry has found herself in the employ of Bigend. She was previously contracted to investigate “locative art”, a sort of augmented reality exhibition. Zero history fits nicely into a trilogy with Gibson’s other recent works “All Tomorrow’s Parties” and “Pattern Recognition” where most of the principal characters were previously introduced.

William Gibson is considered my many to be the “Godfather of cyberpunk fiction”. His novel “Neuromancer” is cited as the seminal work in the genre. But there’s so much more to Gibson’s work than cold hard technology. In fact, as technology becomes more pervasive in our everyday lives you might get the impression that Gibson has, in a sense, worked backwards from the future to the present.

When she sang for The Curfew, Hollis Henry’s face was known worldwide. She still runs into people who remember the poster. Unfortunately, in the post-crash economy, cult memorabilia doesn’t pay the rent, and right now she’s a journalist in need of a job. The last person she wants to work for is Hubertus Bigend, twisted genius of global marketing; but there’s no way to tell an entity like Bigend that you want nothing more to do with him. That simply brings you more firmly to his attention.

I highly recommend this to anyone looking for a good read. Don’t worry, you will understand the title towards the end of the book.