I grew up in the late seventies and early eighties; the “summer blockbuster season” was definitely a product of my generation’s boredom. Maybe Television wasn’t as captivating. Maybe fewer people had air conditioning. Whatever the reason, summer movies had longer legs then, than they do today.
So what happened to summer movies? I don’t know if you’ve noticed this, but they don’t seem to hold the public attention like they did when I was a kid. I know I’ve probably blogged this topic before, but I notice it every summer.
Consider the new Transformers film. There was a lot of hype but after opening weekend it appears audiences are satiated and critics unimpressed. Compare that to something like a little franchise called STAR WARS. The Empire Strikes back was in theaters all summer long, where Transformers: Revenge of the Fallen is likely to fizzle out in the next three to four weeks.
What’s your opinion? Why do we lose interest in summer movies so quickly?